NYC – Illusions – Theatre of Dreams 2018

2018 – Christmas time in New Yorks with some illusions and the theatre of dreams and other surprising windows in Soho and 5th Avenue

SAKS FIFTH AVENUE reveals “THEATER OF DREAMS” holiday window concept in partnership with BROADWAY CARES/EQUITY FIGHTS AID


Reflections – in your mind!

Creative window displays are today a mixture between art, fashion, marketing and a powerful setting of new trends. Especially luxury fashion labels and trendy department stores are trendsetter in arranging artfully displays. Special themes of top magazines like VOGUE are converted by great designer teams. By giving people an experience, these displays also have the important duty of helping define a brand’s image. As window displays have started becoming more like amazing art installations or fantastic scenes from a movie. This trend has become a new form of art also in photography – we like, like, like ……!